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Charity Address Labels Don’t Cut it With Younger Prospects

Do you relate to any of these sentiments on charity address labels? Enough of those silly address labels already! Charity Address Labels, grrrrrrrr! If I Get Another Set of Address Labels I'm Going to...

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Dreaming of a Better Nonprofit Sector

Nancy Schwartz, nonprofit marketer, keeper of the Getting Attention blog, and host of the first Nonprofit Blog Carnival of 2012, invited me to submit a blog post about my dream for the nonprofit...

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Is Your Nonprofit Marketing to Boomers Effectively? 7 Nonprofit Boomer...

The Next Generation of American Giving, Blackbaud 2013 Did you know that Baby Boomers contribute 43% of all charitable giving? In fact, Baby Boomers control 70% of Americans’ disposable income, yet...

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Ice Bucket Challenge –“Narcissism Masked as Altruism?”

The Ice Bucket Challenge is still going strong, having raised $62.5 million for the ALS Association as of August 23. Along with that, the criticism continues. Ad Age writer, Anne-Marie Kline, refers to...

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